When is the submission deadline?

Submissions are due June 29, 2026. Questions must be submitted by June 11, 2026.

It was issued by Genesee County Department Of Fiscal Services. The work is located in Flint, Michigan, United States.

Who is a good fit for this opportunity?

Experience in multi-platform brand strategy and digital marketing. Proven portfolio in web and mobile app development integrating mapping tools like ArcGIS. Expertise in wayfinding/signage design for public-facing organizations. Skilled in regional or tourism marketing and communications. Ability to collaborate with public sector clients.

Website, Mobile Application, Branding, and Marketing Strategy Services (Due June 29, 2026)

Overview

Software, Web & Mobile Development

Flint, Michigan, United StatesPosted: May 30th, 2026Deadline: June 29th, 2026

Fit Score

Settle Intelligence

Settle helps teams win more RFP revenue by finding the right opportunities early, prioritizing the contracts they're most likely to win, and drafting responses from approved company knowledge and past wins.

Learn more about Settle

SUMMARY

Seeking a firm to deliver website and mobile app development, brand creation, integrated marketing strategy, and wayfinding signage guidelines for a regional trails agency in Michigan.

KEY REQUIREMENTS

Must have at least five years of experience providing services of a character like that required in this solicitation.
Must provide one original and one paper copy of the proposal.
Must include a signature on the Signature Page by a person authorized to make a binding offer.
Must provide a signed Genesee County Insurance Checklist form.
Must provide a minimum of three references with project descriptions.
Must furnish a statement on company letterhead describing any exceptions to terms, conditions, and specifications.
Must provide proof of required insurance coverages including Commercial General Liability, Workers' Compensation, Automobile Liability, Professional Liability, Professional Media & Advertising Liability, Cyber Liability, Inland Marine/Installation Floater, and Contractor's Pollution Liability.
Must be able to facilitate an inclusive and collaborative creative process with government agencies, community members, and business stakeholders.

CONTRACT DURATION

9 months

TIMELINE

Questions due by June 11th, 2026.

Proposals due by June 29th, 2026.

Project work begins in Summer 2026.

Anticipated project completion in Spring 2027.

QUESTION DEADLINE

June 11th, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

See Decision-Maker Contacts

Issuing Agency

Genesee County Department Of Fiscal Services

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The agency seeks a vendor to deliver comprehensive website, mobile application, branding, and marketing strategy services. This project involves creating a unique regional brand, including a polished and professional logo, to enhance regional visibility and foster long-term community pride. The brand identity should be easily recognizable and scalable for applications such as signage, marketing collateral, and digital platforms.

Vendors will be responsible for the development of a new website and mobile application that integrate the agency’s existing ArcGIS dashboard. These platforms should empower users to search locations, organize itineraries, review trails, and connect with destinations and local businesses. Additionally, the selected firm will establish a robust marketing and media strategy to promote the value of non-motorized trails, identify key messages, and craft both digital and print graphics. The strategy will weave branding elements into economic development and quality-of-life marketing recommendations.

An important component includes designing adaptable wayfinding signage guidelines, developing visual hierarchies, and recommending protocols for segments with local, regional, or state designations and sponsorships. All proposed solutions should prioritize versatility and community engagement.

Similar RFPs

Frequently asked questions

When is the submission deadline?: Submissions are due June 29, 2026. Questions must be submitted by June 11, 2026.
Who issued this RFP?: It was issued by Genesee County Department Of Fiscal Services. The work is located in Flint, Michigan, United States.
Who is a good fit for this opportunity?: Experience in multi-platform brand strategy and digital marketing
Proven portfolio in web and mobile app development integrating mapping tools like ArcGIS
Expertise in wayfinding/signage design for public-facing organizations
Skilled in regional or tourism marketing and communications
Ability to collaborate with public sector clients

Analysis generated by Settle AI from the source RFP.

Stop missing winnable RFPs

Create a free account to search the full database, filter by your criteria, and have new RFPs matched to your business automatically.

See how Settle works