Strategic Marketing, Media and Sponsorship Services
Overview
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SUMMARY
KEY REQUIREMENTS
BUDGET
VerifiedCONTRACT DURATION
TIMELINE
Release Date: July 28th, 2026
Deadline for Questions: August 13th, 2026
Deadline for COG Responses: August 24th, 2026
Deadline for Proposals: August 27th, 2026
Period of Performance: January 1st, 2027, through December 31st, 2027
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
Metropolitan Washington Council Of Governments
DESCRIPTION
The agency is seeking a vendor to provide strategic marketing, media, public relations, and sponsorship services in support of its Clean Air Partners program. The selected firm will function as a full-service marketing and public relations partner, developing and implementing a comprehensive annual marketing plan informed by public awareness surveys, strategic plan outcomes, campaign performance, and agency feedback. The contract term is one year.
Scope of work includes project management, updating marketing materials and website messaging, supporting social media channels with dynamic content, and producing agency-approved media campaigns throughout the year. These campaigns are expected to use innovative strategies to engage the public, raise awareness, and influence behavior related to clean air initiatives.
Additional responsibilities include public relations support, outreach to local businesses, corporations, schools, environmental justice organizations, nonprofit organizations, advocacy groups, and other partners, as well as securing funding from new and existing sponsors to support media campaigns and related initiatives. The vendor will also develop and implement an electric lawn tool equipment exchange program. Questions are due by August 17, 2026.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due August 27, 2026. Questions must be submitted by August 13, 2026.
- What is the budget for this RFP?
- The published budget is $209,000.
- Who issued this RFP?
- It was issued by Metropolitan Washington Council Of Governments. The work is located in Virginia, United States; Maryland, United States; Washington, District of Columbia, United States.
- Who is a good fit for this opportunity?
- Full-service marketing, advertising, and public relations agency
- Experience with public sector or mission-driven environmental campaigns
- Strong media planning, campaign execution, and content development capabilities
- Proven social media management and website messaging support experience
- Demonstrated success in sponsorship development and fundraising partnerships
- Background in community outreach with schools, nonprofits, businesses, and advocacy groups
- Ability to manage annual marketing plans and multi-channel public awareness campaigns
- Familiarity with clean air, sustainability, or environmental behavior-change initiatives
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.