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The agency will provide comprehensive search engine optimization and marketing services, including prioritized recommendations for on-page optimization, SEO development, redirect maintenance, link building, SEO outreach, measurement, reporting, and analytics. Services will also include content optimization recommendations to repurpose existing content based on keyword data and search opportunities, as well as SEO-related input into marketing strategies, paid search plans, and creative assets.
The agency will recommend and assist with front-end SEO tactics involving content taxonomy, digital assets, schema and structured data, meta tags, page titles, headers, file names, inbound and outbound link building, and link disavowal. These activities must support regular measurement and optimization through daily, weekly, and monthly practices.
The engagement will also cover keyword development for paid search campaigns, audience segmentation, creative title and description development based on historical benchmarks, and the planning and execution of paid search campaigns. The strategy must define SEO key performance indicators and include weekly, monthly, and quarterly reporting on website and search metrics, engagement, rankings, benchmarks, and goals. Questions must be submitted by September 1, 2026.
Analysis generated by Settle AI from the source RFP.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.