Recruitment Marketing Program Services
Overview
Settle Signals
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SUMMARY
KEY REQUIREMENTS
BUDGET
VerifiedCONTRACT DURATION
TIMELINE
Questions due by August 14th, 2026.
Answers to questions posted by August 18th, 2026.
Offers due by August 26th, 2026, at 2:00 PM PDT.
Contract becomes inactive on September 18th, 2026.
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
Oregon Army National Guard
DESCRIPTION
The vendor will provide recruitment marketing program services for a one-year contract period. Work includes developing and executing a comprehensive, data-driven television and streaming media campaign, as well as assigning a designated point of contact to serve as program manager and oversee all aspects of contract execution.
The vendor must provide and maintain fully operational contractor-managed platforms, dashboards, and software tools configured with agency branding, workflows, and role-based user permissions. Monthly KPI reports will be required for all contractor-performed activities.
Reporting must include local SEO performance for 16 priority locations, including keyword ranking trends, Google Business Profile visibility scores, review counts, average review ratings, and review response rates. Email and SMS reporting must cover sends, delivery rates, email open rates, review solicitation outcomes, and unsubscribe rates by location. When media campaigns are active, performance reporting must include impressions, CPM, clicks, CTR, CPC, conversions, conversion rates, cost per conversion, and platform-level spending. Creative template platform reporting must include active user accounts, template exports, and unique assets downloaded.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due August 26, 2026. Questions must be submitted by August 14, 2026.
- What is the budget for this RFP?
- The published budget is $32,500,000.
- Who issued this RFP?
- It was issued by Oregon Army National Guard. The work is located in Keizer, Oregon, United States.
- Who is a good fit for this opportunity?
- Recruitment marketing and employer-branding agency
- Experience managing television, streaming, SEO, email, and SMS campaigns
- Strong marketing analytics, dashboard, and KPI reporting capabilities
- Ability to support multi-location campaigns across 16 priority locations
- Experience configuring branded platforms with role-based access controls
- Dedicated program management and campaign optimization expertise
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.