Public Affairs and Outreach Service Support

The contractor will provide public affairs and outreach support services to enhance an organization’s web and social media efforts. Responsibilities include developing, implementing, and publishing web-based and multimedia content that conveys command information to a variety of stakeholders, as well as monitoring and measuring the effectiveness of communication efforts.

Media operations and digital content development will include website support using content management systems; research, design, development, and publication of information supporting fleet communication objectives, exercises, and special projects; and production of photographs, graphics, infographics, illustrations, videos, animations, and other public affairs materials. The contractor will also conduct media and digital analysis across websites, social media, blogs, and applications to evaluate communication effectiveness.

Communication integration and strategy responsibilities will include analyzing organizational missions, goals, and objectives; identifying audiences; assessing reputation risks; developing communication objectives, themes, and messages; synchronizing communication events across command, agency, and government levels; establishing performance and effectiveness measures; and developing communication strategies, plans, and tactics. The contractor will also conceptualize, design, and produce informational materials supporting communication plans.