Marketing Program Support Services

The agency seeks a vendor to provide comprehensive marketing program support focused on recruitment and retention goals. The contractor will assign a Program Manager to oversee lead management system development, marketing campaign execution, training, consultation, and overall program coordination.

The contractor will manage marketing initiatives, track campaign performance, and provide monthly reports on progress and effectiveness. At the end of the fiscal year, the contractor will conduct a return on investment analysis evaluating individual program elements and overall results. The contractor must also provide at least one monthly one-hour consultation session through Microsoft Teams or another government-approved platform.

Additional responsibilities include providing data spreadsheets, written analytical reports with findings and recommendations, online briefings, and a written plan and systems for executing the marketing program. The contractor will monitor and respond to Google and Facebook reviews using pre-approved templates and provide access and training for managing recruiting locations and review responses. The contract period is one year and is set aside for total small businesses under FAR 19.5.