Marketing Effectiveness Evaluation Services
Overview
Settle Signals
Market intelligence for public sector sales teams
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SUMMARY
KEY REQUIREMENTS
CONTRACT DURATION
TIMELINE
Publication Date: July 15th, 2026
Question Acceptance Deadline: August 5th, 2026
Closing Date: August 31st, 2026
Contract Term Start: February 1st, 2027
Contract Term End: January 31st, 2030
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
Ontario Lottery And Gaming Corporation
DESCRIPTION
The contracting authority is seeking a strategic analytics partner to support its Enterprise Analytics team with marketing effectiveness evaluation services. The core requirement is marketing mix modeling (MMM), with multi-touch attribution (MTA) identified as an optional component to be used at the agency's discretion.
The engagement is intended to help evaluate marketing performance and develop predictive analytics solutions. Based on the limited information provided, the opportunity appears focused on advanced marketing analytics capabilities and strategic measurement support rather than campaign execution.
Only limited notice information is available, and the full solicitation documents were not included in the source material.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due August 31, 2026. Questions must be submitted by August 5, 2026.
- Who issued this RFP?
- It was issued by Ontario Lottery And Gaming Corporation. The work is located in Ontario, Canada.
- Who is a good fit for this opportunity?
- Marketing analytics consultancy with strong MMM expertise
- Firm experienced in predictive analytics and performance measurement
- Provider with optional multi-touch attribution capabilities
- Team able to support enterprise-level analytics functions
- Company with prior public sector or large-agency marketing evaluation experience
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.