Healthcare-Compliant Digital Analytics Platform
Overview
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SUMMARY
DESCRIPTION
The agency is seeking a commercially supported, healthcare-compliant digital analytics platform to replace its current web analytics solution. The platform must provide secure, privacy-focused measurement of website traffic, patient engagement, digital marketing performance, consumer acquisition activities, and website conversion behavior while minimizing the collection, storage, processing, and retention of Protected Health Information (PHI) and Personally Identifiable Information (PII).
The selected vendor will provide implementation and deployment services, including guidance, consultation, validation, and best-practice recommendations, as well as ongoing support and maintenance. The solution must integrate with existing agency systems and data environments and be scalable to support future growth and additional healthcare digital properties.
Required capabilities include role-based access controls, Single Sign-On authentication, comprehensive web analytics, traffic and campaign attribution, page and content engagement reporting, funnel and cohort analysis, audience segmentation, and healthcare-specific tracking for appointment scheduling, find-a-provider interactions, and provider profile engagement. The platform must provide at least 36 months of accessible historical analytics data without requiring archival restoration or separate retrieval processes, along with event governance, campaign governance, and data quality monitoring. The contract period will be three years. Questions must be submitted by September 1, 2026.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due September 8, 2026.
- Who is a good fit for this opportunity?
- Healthcare analytics and digital measurement platform provider
- Demonstrated HIPAA, PHI, and PII privacy and security expertise
- Experience implementing analytics solutions for healthcare organizations
- Strong capabilities in web analytics, attribution, segmentation, and data governance
- Commercially supported vendor with integration, deployment, and ongoing maintenance resources
- Experience supporting SSO, role-based access controls, scalable cloud platforms, and long-term historical data retention
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.