When is the submission deadline?

Submissions are due June 30, 2026. Questions must be submitted by June 10, 2026.

What is the budget for this RFP?

The published budget is $450,000.

It was issued by Orange County Transportation Authority. The work is located in Orange, California, United States.

Who is a good fit for this opportunity?

Experienced marketing and advertising firm with expertise in transportation or public sector campaigns. Demonstrated success managing multi-channel marketing initiatives, including digital and traditional media. Proven capability in brand development, market segmentation, and messaging for diverse audiences. Capacity to offer in-house creative development, production, and market research services. Ability to manage large-scale, multi-year contracts within California.

Express Lanes Marketing Program Service (Due June 30, 2026)

Overview

Marketing, Advertising & Social Media

Orange, California, United StatesPosted: June 4th, 2026Deadline: June 30th, 2026

Fit Score

Settle Intelligence

Settle helps teams win more RFP revenue by finding the right opportunities early, prioritizing the contracts they're most likely to win, and drafting responses from approved company knowledge and past wins.

Learn more about Settle

SUMMARY

A California transportation agency seeks a consultant to develop and implement a comprehensive marketing program promoting Express Lanes usage, focusing on market research, branding, campaign management, creative production, and outreach to key user groups.

KEY REQUIREMENTS

Must not be subject to Ukraine/Russia-related economic sanctions
Must be registered on OpenGov Procurement
Must designate a health and safety representative within 10 business days of contract award
Must provide proof of insurance coverage within 10 calendar days of contract effective date
Must comply with all applicable equal opportunity laws and regulations
Must avoid organizational conflicts of interest
Must be able to produce, deliver or accept files from Adobe Creative Suite and Microsoft Office
Must have the ability to manage multiple print projects at the same time

BUDGET

Verified

$450,000

CONTRACT DURATION

36 months

TIMELINE

Issue Date: June 3rd, 2026

Question Submittal Date: June 10th, 2026

Proposal Submittal Date: June 30th, 2026

Interviews: July 22nd, 2026

QUESTION DEADLINE

June 10th, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

See Decision-Maker Contacts

Issuing Agency

Orange County Transportation Authority

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

A transportation agency is seeking a consulting partner to manage a comprehensive marketing program for its Express Lanes initiative. The agency focuses on reducing traffic congestion, improving air quality, and implementing transportation improvements through effective public engagement and communication strategies.

The selected consultant will be responsible for developing detailed market segmentation to identify and target high-potential user groups, brand development including identity, strategy, and management, as well as an integrated strategic marketing plan. The work includes designing, managing, and optimizing marketing campaigns across digital and traditional channels (email, social media, mobile marketing, online and print media), and executing ethnic marketing and translation services to reach diverse audiences.

Further responsibilities encompass creative development (print and digital), design, copywriting, production, market research and segmentation studies, online survey design and reporting, as well as collateral production, specialty printing, and distribution of promotional materials. The marketing plan must detail strategies, tactics, media recommendations, evaluation criteria, timelines, and budget proposals, targeting residents, employers, employees, individuals in originating and connecting counties, current subscribers, and the general public near the Express Lanes. The contract will be for a period of three years, with a pre-submission question deadline of June 10, 2026.

Similar RFPs

Frequently asked questions

When is the submission deadline?: Submissions are due June 30, 2026. Questions must be submitted by June 10, 2026.
What is the budget for this RFP?: The published budget is $450,000.
Who issued this RFP?: It was issued by Orange County Transportation Authority. The work is located in Orange, California, United States.
Who is a good fit for this opportunity?: Experienced marketing and advertising firm with expertise in transportation or public sector campaigns
Demonstrated success managing multi-channel marketing initiatives, including digital and traditional media
Proven capability in brand development, market segmentation, and messaging for diverse audiences
Capacity to offer in-house creative development, production, and market research services
Ability to manage large-scale, multi-year contracts within California

Analysis generated by Settle AI from the source RFP.

Stop missing winnable RFPs

Create a free account to search the full database, filter by your criteria, and have new RFPs matched to your business automatically.

See how Settle works