Digital Marketing Services
Overview
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SUMMARY
DESCRIPTION
The University of Minnesota is seeking a digital marketing partner to support event ticket sales, fundraising, programming and space-rental engagement, lead generation, and overall brand awareness. The selected consultant will develop and execute segmented digital marketing campaigns tailored to specific objectives, revenue goals, and audience needs.
Services will include setting up, managing, optimizing, and adjusting Meta Ads Manager campaigns; managing Google Ads paid search campaigns; and launching campaigns on other digital platforms as strategy and performance requirements evolve. The consultant must be a Google Premier Partner.
The engagement will also include ensuring that marketing and ticketing websites are properly configured for remarketing and reporting through Google Analytics, as well as maintaining the Google Analytics dashboard. All questions must be submitted by August 2, 2026.
Similar RFPs
Frequently asked questions
- When is the submission deadline?
- Submissions are due September 10, 2026.
- Who is a good fit for this opportunity?
- Digital marketing agency with demonstrated experience managing paid Meta and Google Ads campaigns
- Google Premier Partner with advanced Google Ads and Google Analytics capabilities
- Experience developing segmented campaigns for ticket sales, fundraising, events, and lead generation
- Expertise in remarketing configuration, conversion tracking, and performance reporting
- Ability to manage multi-platform campaigns and optimize them against engagement and revenue objectives
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.