Communications and Engagement Strategy Services

The vendor will provide communications and engagement strategy services to support implementation of a parks and recreation Master Plan. The work includes assessing existing City communications channels, public information practices, and prior engagement efforts, as well as identifying key stakeholder groups such as residents, park users, neighborhood organizations, advocacy groups, community leaders, elected officials, and partner organizations.

The selected vendor will develop a comprehensive community engagement strategy tailored to the Master Plan recommendations. Responsibilities include defining engagement goals and target audiences; recommending outreach methods, meeting formats, feedback tools, equitable outreach practices, accessibility and language access strategies; and preparing facilitation plans for public meetings, workshops, focus groups, and stakeholder discussions. The vendor may also conduct approved public meetings, listening sessions, focus groups, and stakeholder interviews, providing agendas, facilitation materials, sign-in procedures, comment collection tools, and meeting summaries.

The engagement will include development of clear, accessible, and visually engaging communications materials in multiple languages, including fact sheets, FAQs, infographics, presentation slides, meeting handouts, website content, and social media graphics. The vendor will also create messaging frameworks, talking points, press release templates, media response guidance, spokesperson briefing materials, and a digital outreach plan covering website updates, email communications, social media, and online engagement tools. Deliverables will include engagement findings, a communications toolkit, and implementation support. Questions must be submitted by September 4, 2026.