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Solicitation Advertised: June 15th, 2026
Last Day for Written Question: July 2nd, 2026
Addendum Posting: July 10th, 2026
Proposals Due: July 17th, 2026
Evaluation/Optional Oral Presentations: July 2026
Project Awarded (tentative): August 2026
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
City Of Wichita
The agency is seeking a vendor to develop a comprehensive brand book that will clearly define and document its visual identity, messaging framework, brand voice, and creative standards. The scope includes conducting brand discovery and research through stakeholder interviews, workshops, and a review of existing branding materials in order to assess the current brand perception and positioning.
The selected vendor will be responsible for developing a brand strategy encompassing elements such as the mission and vision, positioning statement, core values, and brand promise. Guidance on brand voice and tone will be required, including definitions, audience-specific tone guidelines, messaging hierarchy, and writing style recommendations. The visual identity system will include primary and secondary logos, logo usage standards, color palettes, typography, graphic elements, and iconography, as well as creative assets such as textures, patterns, and visual motifs.
The brand book should provide standards and examples for applying the agency brand across websites, digital platforms, social media, and advertising campaigns. The final deliverable will encompass an executive summary, strategic brand framework, visual identity standards, and messaging and tone guidelines. All vendor questions regarding the RFP must be submitted by July 2, 2026.
Analysis generated by Settle AI from the source RFP.
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