SettleRFP Hunter
Book a demo
See More RFPs

Advertising Purchasing Agent and Media Buyer Service

Overview

Marketing, Advertising & Social Media
New York, United StatesPosted: June 23rd, 2026Deadline: July 17th, 2026

Fit Score

Settle Intelligence

Settle helps teams win more RFP revenue by finding the right opportunities early, prioritizing the contracts they're most likely to win, and drafting responses from approved company knowledge and past wins.

Learn more about Settle

SUMMARY

The City of New York seeks a firm to manage paid advertising strategy and media buying across traditional, digital, and emerging platforms for a three-year period.

DESCRIPTION

The City seeks a vendor to serve as an advertising purchasing agent and media buyer, responsible for collaborating with city staff to understand communications objectives and develop comprehensive, data-driven marketing and advertising strategies. The selected firm will consult with various city departments to assess needs for traditional, digital, and emerging advertising platforms, and assist in planning and managing efficient, cost-effective campaigns.

Duties include providing updates on local and regional media demographics, ratings, and advertising rates across channels such as television, radio, print, display, out-of-home, social media, streaming/connected TV, digital audio, programmatic platforms, and influencer/media creator-based outlets. The vendor will inform the City of new trends, special offers, and opportunities in the media market, and facilitate value-added promotions such as bonus advertising spots and public service announcements.

The contract covers an initial three-year period. Prospective bidders must submit any questions regarding the RFP by June 30, 2026.

Similar RFPs

Frequently asked questions

When is the submission deadline?
Submissions are due July 17, 2026.
Who is a good fit for this opportunity?
  • Established advertising/media buying agency
  • Expertise in strategic planning across traditional and digital platforms
  • Strong knowledge of local and regional New York media markets
  • Ability to manage multi-platform advertising campaigns for government clients
  • Experience negotiating and securing value-added media opportunities

Analysis generated by Settle AI from the source RFP.

Stop missing winnable RFPs

Create a free account to search the full database, filter by your criteria, and have new RFPs matched to your business automatically.

See how Settle works
    Advertising Purchasing Agent and Media Buyer Service (Due July 17, 2026) | Settle RFP Hunter