West African Marketing Service

A vendor is sought to provide comprehensive marketing services aimed at strengthening and reinforcing presence in Francophone African markets, with a primary focus on Senegal and Cote d'Ivoire. The selected firm will be responsible for managing and expanding relationships in these targeted regions and offering strategic guidance to stimulate demand across diverse value chains.

Key responsibilities include developing and maintaining a workplan through 2026 that incorporates recommendations for strategic market development to increase market share within the targeted countries. The vendor will be tasked with creating and maintaining a list of key accounts, establishing ongoing communication with in-country partners, and translating short documents into local languages when necessary.

Additionally, the vendor will support communications efforts by preparing materials such as photos and updates for use in publications, presentations, and other media. This opportunity is well-suited to marketing firms with robust experience in Francophone African markets and a demonstrated ability to manage strategic relationships and communications initiatives.