Website Search Engine Optimization Service
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
DESCRIPTION
A Wisconsin university is seeking a vendor to deliver comprehensive website search engine optimization (SEO) services utilizing advanced data and AI-driven approaches. The chosen solution will strategically align with the university's marketing objectives, replace the current agency arrangement, and provide an integrated platform to enhance data-driven optimization across content, technical, and strategic aspects of the website.
The scope of work involves conducting an in-depth SEO and AI search assessment of the university's website to identify opportunities related to technical structure, content improvement, and AI-search visibility. The vendor is expected to offer AI-powered writing or content optimization tools, as well as specialized services for AI-search and answer engine optimization (AEO). This includes capabilities such as generative AI search appearance tracking, embedding visibility, and ensuring accessibility for AI-agent crawlers.
Vendors must demonstrate the capacity to deliver a cohesive SEO solution that supports both traditional and emerging AI-driven search requirements in alignment with the university’s long-term strategic goals.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.