Website Redesign Service Using CMS

The organization is seeking a vendor to redesign its website utilizing the current content management system (CMS). This project includes modernizing the user interface to reflect contemporary branding and ensure intergenerational appeal. The scope covers updating all organizational data, governance profiles, and leadership statistics.

Key tasks include a comprehensive navigation audit to revise primary navigation links, enhancing user journeys and ensuring accurate routing throughout the site. Social media presence will be scaled up by improving the visibility of social icons on all landing pages. The redesigned site must be fully mobile responsive and optimized for fast load times, particularly catering to users in areas with limited internet bandwidth across all 47 counties.

The engagement also involves optimizing the donation and membership funnel to offer clear payment guidance and reduce friction for membership and donation transactions, with an emphasis on M-Pesa and Bank payment options. Speed and performance will be addressed through improved image and code optimization. Additionally, a high-quality homepage video reel will be developed and embedded to highlight current activities.

All changes must be made within the existing CMS without migration to a new platform. The vendor must ensure site stability, security, and full functionality are maintained throughout the redesign process.