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Publication of RFP: April 14th, 2026
Questions Due: April 21st, 2026
Proposals Due: May 5th, 2026
Orange County Department Of General Services
Organization overview and procurement intelligence available on paid plans.
The project seeks a qualified vendor to redesign, develop, host, migrate, and provide ongoing maintenance for a tourism and destination marketing website using an open-source content management system (CMS). The goal is to create a modern, user-centered online platform that acts as a primary resource for trip planning while effectively supporting long-term marketing objectives to promote tourism.
The redesigned site must encourage longer visitor engagement, increase conversion rate optimization (CRO) via booking widget usage and email subscriptions, and enhance both traditional and large language model search engine optimization (SEO and LLM SEO). The CMS should enable internal staff to independently and flexibly update content. The solution should deliver a visually compelling, fully responsive and mobile-first website that seamlessly integrates with Google Analytics, CRM platforms, email marketing tools, and lays the groundwork for future AI/voice search features.
Technical requirements include built-in SEO foundations such as schema markup, metadata management, mobile-first indexing, and fast load speeds. The vendor will also be responsible for implementing KPI tracking, SEO reporting, and analytics to monitor website performance and drive ongoing site optimization.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.