Settle Intelligence
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An agency is seeking a qualified vendor to redesign and revamp its WordPress website, comprising approximately 30 pages. The primary objectives are to enhance navigation, usability, and SEO performance, while updating the overall look and feel to reflect a modern, clean, and brand-consistent aesthetic.
The project will involve applying the agency's established color palettes, logos, and typography for cohesive branding across all pages. Key deliverables include improved page hierarchy, updated content grouping, and a revised sitemap and primary navigation structure. The redesign will incorporate new imagery for banners and headings tailored to each page's topic, as well as enhanced use of icons and graphic elements for improved visual engagement.
The selected vendor will be responsible for ensuring that all pages benefit from a refreshed design, reviewing and refining link functionality, navigation, and page layouts, and addressing any bugs or issues prior to launch. Additionally, the scope includes SEO optimization through the cleanup of page titles and meta descriptions. The end result should be a visually appealing, intuitive website that aligns with the agency’s branding and supports accessibility and search engine performance.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.