Website Development using CMS and Rebranding Service

An organization in Michigan is seeking a qualified vendor to provide comprehensive website development using a Content Management System (CMS) alongside an organizational rebranding service. The project scope includes the creation of a new brand identity, including logo design, color palette, typography, and tone, as well as logos and sub-branding for nine neighborhood areas and select parks and events. The vendor will also develop a detailed brand guidelines document, produce professional photography and videography, and create opportunities for local artists to contribute to design collateral.

The website will feature a unified platform integrating both organizational and visitor content. Key deliverables include the development of a sitemap, content strategy, and wireframes, the implementation of an event calendar with a submission and approval workflow, and dedicated neighborhood landing pages with information such as history, maps, attractions, and events. The site is to be designed mobile-first and must comply with ADA accessibility standards and SEO best practices. Additional requirements include integrating social media feeds, storytelling, and multimedia elements, as well as providing CMS training and 30–60 days of post-launch support.