Website Content Strategist Service
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
DESCRIPTION
The state of Illinois is seeking a qualified vendor to provide website content strategist services, with a focus on restructuring and enhancing substance use content for pediatric clinicians and public health partners. The project aims to improve the accessibility, organization, and navigation of substance use information on the website, making it more user-friendly and easier to engage with for the targeted audiences.
Responsibilities include conducting a comprehensive website audit, analyzing existing content structure, navigation, and readability, and providing strategic recommendations to optimize the user experience. The selected vendor will also collaborate with digital transformation staff to ensure all content updates align with established brand, tone, and style guidelines. Additionally, the vendor will facilitate a targeted communication campaign using AAP channels to promote the updated resources, with the goal of increasing traffic to substance use prevention pages by at least 10% over baseline and enhancing engagement among clinicians.
This opportunity is suited for content strategists with proven expertise in digital content evaluation, user experience design, and health communication.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.