Website CMS and Personalization Solutions

An Ohio-based organization is seeking a vendor to provide a comprehensive enterprise website content management system (CMS) with advanced personalization capabilities. The solution may be cloud-hosted or self-hosted and must seamlessly integrate with existing tools, including CRM (Slate), event calendaring (Localist/Concept3D), analytics platforms (Google Analytics, Google Tag Manager), data visualization (Tableau), and more. The CMS should offer a user-friendly interface for non-technical web editors, supporting the management of various content types, multimedia assets, and flexible page layouts, while maintaining consistent brand standards.

Key features sought include robust content personalization, AI-powered search and content editing, device previews for different screen sizes, and built-in tools for SEO, GEO, and AEO optimization. The platform should provide detailed reporting on system usage, analytics, broken links, stale content, accessibility, and SEO quality. Accessibility is essential, with full support for WCAG 2.1 AA compliance for both editors and delivered content. Training and documentation must be made available for all user roles, including editors, developers, and system administrators. The proposed CMS should also be able to work with or replace other third-party tools such as web forms (Google Forms, Qualtrics), Google Programmable Search, and WordPress.