Website Administration and Marketing Service

A Florida-based destination is seeking a qualified vendor to provide comprehensive website administration and marketing services. The selected partner will be responsible for managing, hosting, and maintaining the destination's website, ensuring that design, content development, updates, optimization, and site performance adapt to changing digital and search environments.

Key responsibilities include developing and publishing engaging content, managing community interaction, and coordinating an integrated content calendar with local businesses and event organizers. The vendor is expected to leverage AI-enabled tools to enhance website performance, improve search discoverability, support content creation, and strengthen digital storytelling initiatives. Additional tasks involve managing subscriber databases, creating and distributing consumer campaigns and newsletters, and tracking engagement to promote visitation and repeat stays.

The scope also encompasses brand strategy, creative development and production, public relations, and digital and social media management. The vendor will be tasked with developing and executing a comprehensive annual marketing plan with measurable outcomes, as well as planning, producing, and placing advertising across multiple platforms including digital, print, broadcast, outdoor, and emerging media. Further, the selected firm will be responsible for executing proactive media relations, storytelling, and influencer engagement strategies to increase regional, national, and international coverage, thereby enhancing the destination's credibility and visibility.