Video Production and Marketing Agency Service
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
DESCRIPTION
An established video production and marketing agency is sought to support a high-impact reproductive and maternal health campaign targeting both Kenyan and global audiences. The agency will be responsible for managing the entire lifecycle of digital content creation and the execution of a comprehensive social media marketing strategy.
This initiative aims to reach approximately 4 million adolescent girls, young women, and their partners across platforms including Meta, TikTok, and YouTube. The campaign also seeks to engage 100,000 individuals through a campaign chatbot. Responsibilities include partnering with experienced producers, writers, illustrators, and animation artists to develop and produce engaging short-form videos, teasers, cutdowns, and shoulder content optimized for platforms such as Instagram and Facebook Reels, TikTok Videos, and YouTube Shorts.
The scope of work further involves producing 32 non-fiction 'reinforcer content' videos to expand on messaging introduced in mini-dramas, and creating 4–5 reels or short videos per influencer, crafted collaboratively with the campaign team. The successful agency will demonstrate proven experience in high-volume video production and digital campaign management across identified social media channels.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.