Settle Intelligence
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An established video production and marketing agency is sought to support a high-impact reproductive and maternal health campaign targeting both Kenyan and global audiences. The agency will be responsible for managing the entire lifecycle of digital content creation and the execution of a comprehensive social media marketing strategy.
This initiative aims to reach approximately 4 million adolescent girls, young women, and their partners across platforms including Meta, TikTok, and YouTube. The campaign also seeks to engage 100,000 individuals through a campaign chatbot. Responsibilities include partnering with experienced producers, writers, illustrators, and animation artists to develop and produce engaging short-form videos, teasers, cutdowns, and shoulder content optimized for platforms such as Instagram and Facebook Reels, TikTok Videos, and YouTube Shorts.
The scope of work further involves producing 32 non-fiction 'reinforcer content' videos to expand on messaging introduced in mini-dramas, and creating 4–5 reels or short videos per influencer, crafted collaboratively with the campaign team. The successful agency will demonstrate proven experience in high-volume video production and digital campaign management across identified social media channels.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.