Underage Drinking Prevention Media and Education Campaign Service

Contractor must begin immediately on July 1st, 2026.

Campaign must launch by August 17th, 2026.

Detailed and approved annual Campaign plan must be in place no later than August 17th, 2026.

Annual budget plan detailing intended use of appropriated money for the Campaign must be prepared no later than October 1st, 2026.

Written report on the media and education campaign conducted and its impact and results for the fiscal year ending June 30th, 2026, must be produced no later than October 1st, 2026.

This RFP seeks a vendor to provide a comprehensive underage drinking prevention media and education campaign. The campaign should leverage various channels, including TV, radio, out-of-home advertising, digital platforms, print media, websites, and social media. The primary audience for this initiative is parents and guardians of children ages 9 to 16. Messaging must be informed by evidence-based research and tailored to address both the challenges and opportunities identified for effective prevention communication.

The selected vendor will be responsible for creating, coordinating, producing, and delivering educational outreach materials for approval. Materials must be provided in English, with selected content also available in Spanish or other languages as needed. The campaign will include increasing awareness of Parents Empowered advertisements and general underage drinking prevention messaging. Additionally, the vendor will be required to evaluate and measure the performance and impact of the campaign. The engagement term will be for one year.