Train and Station Advertising Services
Overview
Fit Score
Settle Intelligence
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SUMMARY
KEY REQUIREMENTS
BUDGET
EstimateCONTRACT DURATION
TIMELINE
RFP Issued: April 28th, 2026
Questions and Requests for Clarification Due: May 11th, 2026
Agency’s Response to Questions/RFCs: May 18th, 2026
Proposals Due: June 2nd, 2026
Interviews (if required): The week of July 20th, 2026
Contract Award (tentative): October 1st, 2026
Contract Start Date (tentative): November 15th, 2026
QUESTION DEADLINE
Issuing Agency
Peninsula Corridor Joint Powers Board
Organization overview and procurement intelligence available on paid plans.
DESCRIPTION
This RFP seeks a vendor to provide comprehensive advertising services across train stations and onboard trains throughout the Caltrain system. The selected company will handle the sales, placement, scheduling, and inventory management of advertising assets to maximize non-fare revenue through strategic monetization initiatives. Responsibilities include identifying new revenue opportunities, enhancing the performance of advertising assets, innovating ad formats, and building enduring partnerships.
The vendor will be tasked with managing advertiser relationships, fulfilling and reporting on campaign deliverables, and ensuring a top-tier customer experience. Covered assets include static and digital displays in stations, platforms, and waiting areas, as well as various onboard and exterior train advertising placements. Duties also encompass production, installation, maintenance, and removal of advertising materials in compliance with asset specifications, dimensions, and technical requirements. The contract term is set for five years.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.