Traffic Safety Messaging Campaign Service

The City of Philadelphia is seeking a qualified vendor to manage and execute an annual traffic safety messaging campaign. The selected consultant will be responsible for providing comprehensive campaign management and support to ensure the campaign's success each year.

Scope of work includes collaborating with the client to develop effective media campaign strategies that address a range of traffic safety topics, such as pedestrian safety, aggressive and impaired driving, speeding, motorcycle and bicycle safety, child passenger safety, distracted driving, teen driver safety, and work zone safety. The vendor will conduct market research—such as organizing and facilitating focus groups with target audiences—and deliver findings through detailed reports or memos.

Based on research insights, the consultant will craft impactful messaging and develop creative content for the campaign, utilizing a diverse array of media assets, including photo, video, and audio. The vendor will also manage all aspects of the campaign, from media placement and content posting to tracking campaign metrics and evaluating its effectiveness.