Traditional and Digital Paid Media Planning, Buying, and Services
Overview
Fit Score
Settle Intelligence
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SUMMARY
KEY REQUIREMENTS
BUDGET
VerifiedCONTRACT DURATION
TIMELINE
April 20th, 2026: RFP posted on BC Bid
May 8th, 2026: Deadline for questions
May 21st, 2026: Proposals due
June 12th, 2026: Evaluation of proposals complete
June 15th, 2026: Inform shortlisted proponents
June 23rd-25th, 2026: Estimated presentation dates
July 20th, 2026: Successful proponent notified
August 2026: Contract negotiations and legal review
September 2026: Contract begins
QUESTION DEADLINE
Issuing Agency
Destination British Columbia
Organization overview and procurement intelligence available on paid plans.
DESCRIPTION
The selected vendor will provide comprehensive traditional and digital paid media services, including planning, buying, and campaign management for iconic destination brands. Services span large-scale awareness campaigns across digital and display, retargeting, paid search, and ongoing 'always on' marketing activities. Vendors are expected to create consumer-centric marketing strategies that support business objectives and reflect the dynamic destination marketing landscape, with emphasis on omni-channel personalization.
The scope requires multi-media channel expertise, strategic guidance on channel opportunities, and implementation via CRM and marketing automation tools. The vendor will develop integrated media strategies that align with overall brand marketing approaches, focusing on key objectives and targeting consumer segments in international markets such as the United States, Germany, Australia, the United Kingdom, Mexico, and China. Responsibilities also include nurturing traditional and non-traditional marketing partnerships, publisher collaborations, and sponsorships.
Ongoing monitoring, detailed reporting, analyses, and optimization of all media buys are required. The vendor must leverage Google Analytics 360 to track website visitation, develop and activate audience segments through the Google marketing platform, and analyze online travel planning behaviors. Developing or implementing marketing attribution systems is also necessary to improve campaign performance and media selection. The vendor must demonstrate the capacity to efficiently manage multiple simultaneous projects and campaigns, often under tight deadlines. The contract will be awarded for a period of three years.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.