Tourism Strategic Plan Service
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
DESCRIPTION
The Commonwealth of Virginia is seeking a vendor to develop a comprehensive tourism strategic plan. The selected vendor will be responsible for conducting an in-depth inventory of tourism assets, which includes attractions, events, event spaces, lodging, cultural and heritage resources, natural amenities, wineries, breweries, restaurants, and recreational opportunities throughout the state.
Key deliverables will include recommendations for updates to branding elements such as logo, tagline, and messaging, ensuring alignment with established brand guidelines. The vendor will also identify peer or competing destinations to perform benchmarking and provide a comparative analysis, highlighting Virginia's competitive strengths and areas for improvement. The scope of work includes developing a project work plan and methodology, completing an asset inventory and benchmarking analysis, providing visitor profiles and trend reports, and summarizing stakeholder engagement.
Additionally, the vendor will deliver a comprehensive SWOT and gap analysis, a draft tourism strategic plan, and a final polished, public-facing strategic plan document. The contract is expected to last one year, and all vendor questions related to this engagement must be submitted by December 22, 2025.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.