Settle Intelligence
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A vendor is sought to provide comprehensive tourism representation services for Australia and New Zealand, acting as the exclusive representative of the Department in these markets for travel and tourism. The contractor's responsibilities encompass a combination of travel trade representation, marketing, consumer outreach, media relations, and general representation services. This includes managing partner marketing promotions, developing and implementing innovative marketing strategies, and ensuring disciplined and accountable execution of activities.
The scope of work further requires providing strategic counsel on the Australia and New Zealand travel industry, monitoring market trends, and delivering operational support to maximize visibility and engagement for the state's Division of Tourism. The contractor will also collaborate closely with International Foreign Direct Investment and Trade Promotion Offices to enhance comprehensive market outreach. The contract is structured for a five-year period. Questions regarding the RFP must be submitted by May 11, 2026.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.