Tourism Improvement, Website Management and Destination Marketing Services

Overview

Marketing, Advertising & Social Media

Napa, California, United StatesPosted 7 days agoDeadline: May 14th, 2026

Fit Score

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SUMMARY

Seeking a firm for tourism enhancement, ongoing website management, and multi-channel destination marketing services in California.

KEY REQUIREMENTS

Must submit proposal through OpenGov procurement portal
Must register as a vendor with OpenGov and subscribe to the City of Napa portal
Must provide at least three references for the project team
Must provide a total not-to-exceed cost for all services
Must include a cover letter signed by the project lead or firm principal
Must demonstrate expertise in branding, interactive websites, social media campaigns, and professional photography/video production
Must comply with City of Napa insurance requirements
Must hold a City of Napa business license

BUDGET

Estimate

$100,000 – $250,000

CONTRACT DURATION

12 months

TIMELINE

RFP Release Date: May 1st, 2026

Request for Information Deadline: May 8th, 2026

Proposal Submission Deadline: May 14th, 2026

Notice of Selection Date: June 2nd, 2026

Council Approval & Award Date: June 16th, 2026

Commencement of Services: July 1st, 2026

QUESTION DEADLINE

May 8th, 2026

Issuing Agency

City Of Napa

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The client is seeking a vendor to provide comprehensive services aimed at tourism improvement, website management, and destination marketing. The scope of work includes creative development and digital marketing, a brand refresh and refinement, as well as the ongoing development of branding assets and creative materials.

The selected firm will be responsible for activities such as blog writing, email marketing campaigns, website management—including building, hosting, search engine optimization (SEO)—and paid digital advertising strategy and implementation. Additionally, services must cover social media management with both organic and paid strategies, as well as influencer engagement and campaign execution to promote the destination effectively.

Vendors should demonstrate experience in destination marketing, digital strategy, creative design, and the technical management of websites and social platforms.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.