Tourism Brand Development and Promotional Media Production Services

The selected vendor will oversee two project phases to elevate regional tourism in Alberta, Canada. Phase 1 involves comprehensive tourism brand development through discovery and research, including the review of existing tourism, economic development, and community planning documents and robust stakeholder engagement. The vendor will be responsible for crafting a brand strategy, delivering a clear regional tourism positioning statement, and executing creative development. This includes designing a cohesive visual identity system with logo suite, color palette, typography, imagery direction, and supporting graphic elements. Additionally, the project requires the preparation of a brand style guide with explicit standards for logo usage, color, typography, imagery, and tone of voice. A stakeholder engagement summary, project workplan, and timeline are required, with an available budget ranging from $27,000 to $30,000 USD.

Phase 2 focuses on the creation of a professional tourism media library that aligns with the new regional brand. The vendor will be tasked with capturing and producing over 100 professionally edited tourism photographs in both high-resolution for print and web-optimized formats. Media capture will begin during spring/summer 2026, with limited fall/winter capture, and should encapsulate a variety of local themes. The deliverables also include one promotional video (60–90 seconds), drone footage where permitted, and five short-form social media clips. Media production should reflect brand alignment, Indigenous engagement, content versatility, accessibility, and inclusivity, with usage rights clearly established. The allocated budget for this phase is $12,000 to $15,000 USD.