Tourism Advertising and Marketing Service
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
DESCRIPTION
A full-service agency is being sought to provide comprehensive tourism advertising and marketing services in Texas. The selected agency will be responsible for supporting branding and marketing initiatives aimed at attracting visitors and increasing support for regional attractions and the local business community.
Key responsibilities include the development of brand creative assets such as logos, taglines, and campaign concepts, as well as the creation of a new website with SEO, hosting, and ongoing maintenance. The agency will also manage paid social media and digital marketing campaigns, design social media content, and produce visitor collateral materials. Additional tasks include generating video and photography content for both digital and broadcast use and executing out-of-home creative and media placements.
Monthly performance reporting, including key performance indicators and analytics, will be required, along with overall marketing management to ensure effective implementation of the tourism and community branding initiative.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.