Settle Intelligence
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The Humane League
Organization overview and procurement intelligence available on paid plans.
The organization is seeking a vendor to deliver temporary digital advertising lead services. Responsibilities include execution of digital ad campaigns to acquire supporters online, implement ongoing and quarterly fundraising initiatives for donor acquisition, retention, and monthly giving in collaboration with the development team, and drive supporter engagement at key campaign moments. The scope also includes executing ads targeting corporate campaign objectives and specialized outreach initiatives.
The vendor will coordinate content by selecting compelling visuals, writing persuasive ad copy, providing input on ad creative, and working alongside video and design teams to develop visual assets. In addition, the selected company will be responsible for compiling monthly reports with key insights and recommendations, monitoring daily ad performance and spending during weekdays, and identifying opportunities for optimization based on performance data. All activities must be executed within the specified budget range.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.