Sustainable Advertising Policy and Revenue Strategy Technical Study Service

A comprehensive technical study service is sought to guide transport authorities worldwide in developing sustainable advertising and sponsorship policies and associated revenue strategies. The selected provider will prepare an in-depth study designed to help authorities formulate policies that support both sustainability objectives and the protection and growth of commercial revenue streams.

The service requires expertise in advertising, sponsorship, and commercial revenue strategies, with particular experience advising public sector and transport authority clients. The study will synthesize background research and incorporate perspectives from various stakeholders to ensure its relevance, particularly for cities in Africa, Asia, and Latin America.

The scope of work includes conducting desk research and stakeholder interviews to identify key challenges and opportunities in implementing sustainable advertising and sponsorship policies. The final deliverable will serve as a practical guide for public transport networks seeking to advance their commercial revenue objectives through effective, sustainable advertising policy design.