Summer Sessions Media Buy Services
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
DESCRIPTION
The client seeks an experienced and well-qualified partner to provide media buying services specifically to promote their summer program. The engagement is for a limited timeframe, focused on the development and execution of a digital marketing campaign tailored to higher education audiences.
Services required include search engine marketing (SEM) and pay-per-click (PPC) advertising, targeted social media marketing across the most effective platforms for the intended audience, and geofencing strategies. The overarching goal is to increase awareness and enrollment in the summer sessions among both current and other college students through contemporary digital channels.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.