Student Recruitment and Reputation Campaigns Services

Overview

Marketing, Advertising & Social Media

Ottawa, Ontario, CanadaPosted about 2 months agoDeadline: April 7th, 2026

Fit Score

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SUMMARY

Seeking a partner to deliver student recruitment and university reputation campaigns, including media planning, buying, and performance measurement, across key Canadian markets.

KEY REQUIREMENTS

BUDGET

Estimate

$1,000,000

CONTRACT DURATION

84 months

TIMELINE

Issue RFP: March 9, 2026

Respondent Questions submitted to the University: March 16, 2026 at 3:00 PM EST

Deadline for issuance of responses to questions: March 19, 2026

Approximate last day for issuance of addenda: March 19, 2026

Submission deadline: April 7, 2026 at 3:00 PM EST

Rectification deadline: April 8, 2026

Short-listed Respondents notified for Presentations: April 20, 2026

Presentations/Interviews: Week of April 27, 2026

Strategy initiation: May 1, 2026

Review of previous campaign learnings and strategy for 2026-27: May/June 2026

Student recruitment media plans complete: June 19, 2026

Campaign launch: August/September 2026

Campaign close: January 2027

Campaign results: February 2027

QUESTION DEADLINE

March 16th, 2026

Issuing Agency

Carleton University

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

A Canadian university is seeking a vendor to provide comprehensive student recruitment and reputation campaign services. The selected partner will be responsible for developing and executing strategies for undergraduate and graduate student recruitment campaigns, as well as a brand awareness and reputation-building campaign targeting key Canadian markets.

Tasks include determining media objectives, strategy, and approach in line with agency direction, historical learning, and spending guidelines to achieve campaign goals. The partner will develop a digital media plan (English language only) based on sector and audience research, with identification of KPIs, a measurement plan, and thorough reporting. Responsibilities also include media negotiation and buying, account management throughout all campaign phases (implementation, activation, trafficking, optimization, and reporting), and the setup and delivery of tracking mechanisms.

The vendor will collaborate with the agency to ensure that recommendations align with overarching communications and creative strategies. The role further involves tracking KPIs, analyzing metrics, and utilizing appropriate data and technology to measure and support campaign success.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.