Streetcar Ridership Marketing and Customer Communications Program Services

A California public agency is seeking a qualified vendor to provide comprehensive marketing and customer communications services aimed at increasing streetcar ridership. The scope of work includes conducting market research, such as focus groups, to inform the development of effective marketing strategies and messaging. The vendor will execute branding initiatives, digital and social media marketing campaigns, creative design for both digital and print collateral, targeted advertising, and special event planning to deliver a results-driven marketing and engagement program.

Additionally, the selected provider will be responsible for developing and maintaining positive relationships with a variety of local stakeholders, including school districts, community organizations, senior centers, cycling clubs, businesses, and government agencies surrounding the streetcar corridor. The program should include multilingual (Spanish and Vietnamese) communications that clearly convey how-to-ride and safety information in an engaging and accessible manner. The anticipated contract term is three years.