Strategy Planning and Social Media Ambassador Pilot Service

An agency in Alabama representing the commercial construction industry is seeking a qualified vendor to provide strategic planning services and launch a social media ambassador pilot program. The selected vendor will be responsible for developing, evaluating, and implementing a comprehensive marketing strategy, including strategic plan development and identification of growth opportunities aligned with the agency's mission and goals. This includes providing recommendations for marketing tactics, fostering new partnerships, setting performance indicators, and executing pilot projects that support strategic initiatives.

Additionally, the vendor will assess the existing strategic plan by conducting stakeholder discovery, delivering ongoing counsel, and monitoring performance. Responsibilities also include attending scheduled board meetings and analyzing current marketing activities to identify areas for program improvement and growth.

The social media ambassador pilot program requires the vendor to design objectives, target audiences, timelines, budgets, and evaluation measures. This involves defining criteria and processes for ambassador selection, suggesting relevant platforms and content strategies, establishing ambassador roles and guidelines, and setting up a robust monitoring and evaluation framework. Performance will be measured through key metrics such as reach, engagement, follower growth, and ambassador participation, alongside qualitative feedback. All questions regarding this opportunity must be submitted by December 15, 2025.