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Strategic Planning and Community Place Brand Service

Overview


Marketing, Advertising & Social Media
Brandon, Manitoba, CanadaPosted 2 months agoDeadline: March 20th, 2026

Fit Score


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SUMMARY


Brandon, Manitoba seeks a vendor to develop a comprehensive tourism strategic plan and refreshed community place brand, including competitor analysis and market evaluation.

KEY REQUIREMENTS


BUDGET

Verified

$43,000

TIMELINE


RFP Issued: March 2nd, 2026

Questions Due: March 13th, 2026

Proposals Due: March 20th, 2026

Shortlisted Firms Notified: March 27th, 2026

Interviews / Presentations: March 30th-April 3rd, 2026

Selection & Contract Award: April 10th, 2026

Project Kickoff: April 20th, 2026

Project Completion: September 26th, 2026

QUESTION DEADLINE


March 13th, 2026

Issuing Agency


Brandon Tourism

Organization overview and procurement intelligence available on paid plans.

DESCRIPTION


The selected vendor will provide strategic planning and community place branding services for the city of Brandon, Manitoba. The scope includes the development of a comprehensive tourism strategic plan and the creation of a refreshed community place brand. This plan will establish a clear roadmap to guide tourism priorities, foster partnerships, direct marketing investments, and support destination development for the next decade.

The vendor is expected to define target visitor markets, highlight Brandon's most competitive tourism experiences and assets, and identify development opportunities. Responsibilities also include reviewing previous destination assessments and tourism studies, conducting detailed competitor destination analyses, and inventorying tourism assets and infrastructure. Further analysis will address visitation trends, market conditions, and Brandon's competitive positioning.

The project requires an assessment of the city's strengths, challenges, opportunities, and gaps related to tourism, along with evaluation of tourism readiness, capacity, and event attraction potential. Deliverables include a clear tourism vision, guiding principles, identification of priority visitor markets, experience pillars, strategic goals, and focus areas.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.

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