Strategic Marketing Services for Homebuyer
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
DESCRIPTION
An agency in Iowa is seeking a qualified vendor to provide strategic marketing services aimed at increasing the number of homebuyers. The selected vendor will be responsible for planning and executing a paid digital marketing campaign that effectively targets potential homebuyers across relevant platforms.
Proposals should present a detailed digital marketing strategy that emphasizes cost-effectiveness and measurable results. The campaign should incorporate advanced graphics, compelling storytelling, and refined audience targeting, building upon the agency’s nationally recognized creative standards. Additionally, vendors are expected to implement methods for tracking leads through the marketing funnel and reporting on loan conversions, with a focus on optimizing acquisition costs and elevating overall campaign performance.
Vendors are required to submit any questions regarding this opportunity by December 12, 2025.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.