Strategic Marketing, Branding, and Ridership Growth Initiatives Service

A public transit agency in New Mexico is seeking a forward-thinking and collaborative marketing partner to lead strategic marketing, branding, and ridership growth initiatives. The chosen firm will be responsible for reimagining and elevating the agency's brand, with the goal of increasing regional public transit awareness and boosting ridership.

Key responsibilities include developing, implementing, and supporting a comprehensive branding, outreach, and communications program. This involves modernizing the agency's website and strengthening its digital presence through an integrated social media strategy. The selected partner will support the implementation of digital displays at select bus shelters, including real-time e-paper transit information at shelters and major transfer points.

Additionally, the firm will execute a coordinated promotion strategy using various owned media channels such as bus advertising, digital shelter displays, the website, social media, and other platforms, all in line with approved brand standards. The marketing partner will carry out ongoing public relations activities to build public trust, including drafting news releases, story development, content creation for social media, promoting user-generated content, developing opinion pieces, coordinating with media, and organizing press events. The scope of work also includes developing and delivering a multi-year service and customer experience plan aimed at attracting new riders and retaining existing customers.