Strategic Local Media Buying Services

RFP Issued: March 13th, 2026

Last day to submit questions for a response: March 27th, 2026

Proposal submission deadline: April 3rd, 2026

Virtual Interviews: April 13th–17th, 2026

Recommendation submitted to Parkland College Board of Trustees: April 29th, 2026

Approval by Parkland Board of Trustees: May 13th, 2026

The selected vendor will deliver strategic local media buying services, collaborating with the client's internal Marketing and Public Relations team. The agency will assist in planning and placing advertising campaigns with a primary focus on local traditional media outlets, integrating both digital and traditional channels as appropriate.

Key responsibilities include working closely with the in-house team to strategize and execute three major enrollment campaigns annually—fall, spring, and summer—as well as additional program- and event-specific marketing initiatives. Traditional advertising platforms will include out-of-home (OOH), radio, television, and print media such as newspapers, while digital options will supplement these efforts as needed.

Vendors should articulate their media buying process and share examples of how proposed media schedules are developed and presented. Proposals must clearly detail the fee and rate structure for all planning and buying services. Interested vendors are encouraged to submit any questions prior to March 27, 2026.