Strategic Digital Media Advertising Services
Overview
Fit Score
Settle Intelligence
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SUMMARY
KEY REQUIREMENTS
BUDGET
EstimateCONTRACT DURATION
TIMELINE
RFP issued: March 13th, 2026
Last day to submit questions for a response: March 27th, 2026
Proposal submission deadline: April 3rd, 2026
Virtual interviews: April 13th-17th, 2026
Recommendation submitted to Parkland College Board of Trustees: April 29th, 2026
Approval by Parkland College Board of Trustees: May 13th, 2026
QUESTION DEADLINE
Issuing Agency
Parkland College
Organization overview and procurement intelligence available on paid plans.
DESCRIPTION
This RFP seeks a vendor to provide strategic digital media advertising services, focusing on the design and implementation of digital advertising campaigns. The selected partner will collaborate closely with the internal Marketing and Public Relations team, which manages creative production, strategy, and budget oversight in-house.
The scope of work includes campaign planning, media purchasing, and the strategic placement of ads across multiple platforms. Campaigns will target three major enrollment periods—fall, spring, and summer—as well as additional program- or event-specific marketing throughout the year. Media buying will span a mix of digital and traditional channels, leveraging social media, remarketing, paid and non-paid search marketing, geofencing, digital placements, and email marketing to maximize reach and engagement.
Interested vendors should have expertise in media buying and multi-channel campaign strategy, and must be prepared to collaborate closely with the client’s internal teams to ensure cohesive and effective marketing efforts.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.