Strategic Brand Creative Agency Partner Services

Overview

Media, Creative Design & AV Production

Rochester Hills, Michigan, United StatesPosted 13 days agoDeadline: May 14th, 2026

Fit Score

Settle Intelligence

Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.

SUMMARY

A Michigan-based organization seeks a creative agency partner for strategic branding, performance campaigns, and visual identity system development, with an emphasis on collaboration and creative validation.

KEY REQUIREMENTS

Must have relevant experience in enrollment or recruitment campaigns
Must have experience with higher-education or mission-driven brands
Must demonstrate visual identity and brand system development capability
Must provide at least three client references from the past five years
Must maintain specified insurance coverage including Workers' Comp, General Liability, Professional Liability, Cyber Risk, and Auto Liability
Must agree to Oakland University's Terms and Conditions
Must submit proposal electronically via MITN Purchasing Group
Must be able to provide independently audited financial statements upon request

BUDGET

Estimate

$150,000 – $500,000

CONTRACT DURATION

36 months

TIMELINE

Issue Date: April 24th, 2026

Questions Due: April 30th, 2026

Q&A Addendum Issued: May 7th, 2026

Proposals Due: May 14th, 2026

QUESTION DEADLINE

April 30th, 2026

Issuing Agency

Oakland University

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

An organization in Michigan is seeking a strategic brand creative agency partner to lead and support a comprehensive branding initiative. The selected agency will be responsible for developing a compelling brand creative approach, including performance campaigns and visual identity systems. The scope of work includes providing an executive summary outlining the agency's understanding of the challenge and opportunity, as well as a credentials and capabilities portfolio with case studies of previous enrollment or recruitment campaigns, particularly within higher education or mission-driven brands. Case studies should detail the strategic challenge, creative approach, deliverables, and measured outcomes.

Agencies should describe their creative methodology for multi-channel performance campaigns, their process for visual identity development from discovery to delivery, and their strategy for collaborating with a brand research partner. The agency will also be expected to demonstrate their approach to creative validation and testing, including methodologies and how insights inform revisions. Additional capabilities, such as audience research, media planning and buying, and experiential branding, should be disclosed. The proposal must specify the proposed team's roles and experience. This contract is for a one-year period, and all queries related to the RFP must be submitted by April 30, 2026.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.