Statewide Early Learning Communications Strategy Services

RFP Release: March 24th, 2026

Questions Due: March 27th, 2026

Answers Posted: March 31st, 2026

Proposals Due: April 24th, 2026

Evaluation Period: April 27th, 2026 to April 30th, 2026

Notice of Intent to Award: May 1st, 2026

The State of Oregon is seeking a vendor to provide comprehensive statewide communications strategy services focused on early learning. The selected vendor will be tasked with developing and launching coordinated communications and marketing activities that support the expansion of the early learning workforce, increase public awareness of licensed child care options, and strengthen the provider pipeline across the state.

Key responsibilities include creating a shared statewide vision for early care and education, building a unified system, and maximizing family choice through integrated messaging. The strategy must align communications across provider recruitment, child care business start-up education, and public awareness targeting families. The work will encompass the development of key messages, audience segmentation, branding guidelines, identification of outreach channels, and culturally responsive communications approaches tailored for multilingual and rural communities.

Additionally, the vendor will design and implement a marketing strategy to promote training modules for individuals interested in starting licensed child care businesses. This includes outreach planning, messaging, promotional material development, and campaign execution to position these modules as accessible entry points into the early learning workforce. Creative campaign work will span media planning recommendations, social media and video asset creation, multilingual adaptation, and rollout of public-facing campaigns to drive informed family decision-making.