Social Media Program Management Services

Request for Proposals Issued: April 28th, 2026

Deadline for Questions: May 14th, 2026

Due Date for Proposals: June 2nd, 2026

This RFP seeks a vendor to provide comprehensive social media program management services for a Pennsylvania-based commission. The selected partner will deliver strategic counsel to strengthen the commission’s digital presence, enhance audience engagement, promote organizational initiatives, and support key communication priorities across multiple platforms.

Responsibilities include the development of a social media strategy aligned with organizational goals and best practices, as well as ongoing strategic advice to adapt to evolving trends. The vendor will handle content creation—producing engaging graphics, videos, animations, and messaging that are brand-aligned and platform-optimized. Social media management tasks cover editorial planning, content calendaring, creation, adaptation, and scheduling of content for each platform, as well as the coordination and management of up to eight paid social media campaigns annually.

The vendor will also conduct community engagement and social listening by monitoring social channels, responding to interactions in a timely and professional manner, and escalating issues as needed. Additionally, the firm will devise and execute an influencer strategy, including identifying suitable influencers, managing relationships, and aligning all influencer activities with campaign objectives and target audiences.