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A comprehensive social media monitoring system is required to support real-time data collection and analysis for Lebanon. The platform must deliver actionable insights into social media engagements and interactions across leading platforms such as Facebook, X (formerly Twitter), Instagram, TikTok, YouTube, Reddit, Discord, Snapchat, as well as major news outlets.
Key capabilities should include advanced sentiment analysis to gauge public perception and reactions to various topics and events. The system must enable brand monitoring with detailed engagement analytics, identification of sentiment influencers (top publishers), and AI-powered features such as chatbots, classification, and word cloud analysis. Access to both historic data and real-time information is essential, alongside the ability to provide retroactive datasets and AI-generated summaries which highlight key engagement spikes and general activity patterns.
An intuitive dashboard should be included to present analytics and search results, empowering users to understand trends, engagement, reach, and sentiment across selected topics and platforms. This solution is intended to support informed decision-making by offering robust and timely social media intelligence.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.