Social Media Monitoring Services

Overview

Marketing, Advertising & Social Media

Edmonton, Alberta, CanadaPosted 27 days agoDeadline: May 1st, 2026

Fit Score

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SUMMARY

A Canadian college is soliciting proposals for a three-year social media monitoring solution to track, analyze, and report on news and social media coverage relevant to institutional priorities.

KEY REQUIREMENTS

BUDGET

Estimate

$50,000 – $150,000

CONTRACT DURATION

36 months

TIMELINE

Issue RFP: April 10th, 2026

Deadline for questions: April 24th, 2026

Deadline for issue of addenda: April 30th, 2026

Deadline for extension: April 30th, 2026

RFP Closing: May 1st, 2026

Services start date: July 1st, 2026

QUESTION DEADLINE

April 24th, 2026

Issuing Agency

Norquest College

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

A Canadian college seeks a vendor to provide comprehensive social media monitoring services in support of strategic marketing objectives, including measuring brand awareness, community engagement, and coverage in news and social media. The solution must monitor public conversations, facilitate audience engagement across digital channels, analyze media coverage, and generate comprehensive reports to inform institutional decision-making.

Services will include monitoring and analysis of both traditional and online media, addressing the college's evolving priorities and issues. Coverage is required for national, regional, and local Canadian news outlets, as well as international sources, post-secondary trade media, indigenous media, community publications, blogs, podcasts, forums, and major social platforms. The platform must ensure full content access for platforms such as X, Facebook, Instagram, LinkedIn, YouTube, TikTok, Reddit, and emerging platforms—beyond just headlines or partial feeds.

The chosen platform must provide robust analytics, a secure environment, user management features, responsive customer support, and tools to aggregate incoming communications across all supported channels. The contract will be for a period of three years.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.