Social Media Monitoring and Scheduling Software

The State of Utah is seeking a vendor to provide social media monitoring and scheduling software under a three-year contract. The desired solution should support major platforms such as Facebook, Instagram, LinkedIn, X (Twitter), and YouTube, allowing management of multiple accounts and profiles from a centralized dashboard. Emphasis is placed on collaboration among multiple departments, with role-based access and customizable permissions to support organizational workflows.

Key features should include calendar-based scheduling, the ability to schedule and publish posts across multiple platforms simultaneously, and robust workflow tools for drafting, reviewing, approving, and publishing content. The software should facilitate campaign planning, provide optimization based on platform algorithms and audience activity, and offer tagging and categorization of posts for effective analytics and tracking.

Comprehensive monitoring capabilities are required, including real-time monitoring of mentions, hashtags, keywords, and direct messages, supported by social listening tools with sentiment analysis and keyword tracking. A centralized inbox with customizable filters and tags should streamline the triage of comments and messages. Additional features should include conversation history, internal notes, automated alerts for shifts in sentiment or spikes in mentions, and robust reporting tools that generate exportable metrics such as engagement, impressions, reach, clicks, follower growth, campaign performance, sentiment, and comparative analytics.

Vendors are expected to demonstrate benchmarking and KPI measurement capabilities. All questions regarding this opportunity must be submitted by November 10, 2025.