Social Media Monitoring and Communications Service

The organization seeks a vendor to provide a comprehensive social media and news media monitoring service, designed to enhance communications and strengthen public trust and awareness of its programs and services. The required platform must include centralized response capabilities, enabling staff to manage and respond to resident inquiries and comments within a single interface, rather than accessing multiple social media accounts.

Customizable dashboards and analytics tools are necessary to support multiple users across communications and program teams. The service must offer multilingual monitoring features to capture content in prominent languages and promote equitable and culturally relevant outreach. Additionally, the platform should facilitate the creation of media outlet and journalist distribution lists for automated media pitching and other external communications.

Other essential features include the ability to create and distribute internal, media-focused newsletters for staff with capabilities to track uptake, distribute media clips, and monitor metrics. The solution must also provide archival and reporting functions to document media coverage, campaign performance, and support historical tracking of communications initiatives.